In 1984 Wendy’s launched their iconic “Where’s The Beef” commercial. In it an actress receives a hamburger with a giant bun and tiny patty and angrily exclaims, "Where's the beef?" The campaign was so popular that sales grew 31% and sparked a merchandise line for fans. Walter Mondale even
You could take the co-existence of Wendy's and all of those new chains as proof Wendy's is unlikely to be disrupted. I suppose I mean't more specifically that people will always be eating cheap hamburgers. As a scaled incumbent Wendy's is likely to be selling them for a long time.
But I see your point. The QSR industry has low barriers to entry and new competitors will always be coming for Wendy's market share. I did a little digging and was able to find a list of chains that have disappeared. One of the is Arthur Treacher's, a fish and chips chain, which was incidentally founded in part by Dave Thomas in Columbus, OH before Wendy's.
"that is unlikely to be disrupted."
Chipotle
5 Guys
Shake Shack
Jersey Mike's
etc etc
You could take the co-existence of Wendy's and all of those new chains as proof Wendy's is unlikely to be disrupted. I suppose I mean't more specifically that people will always be eating cheap hamburgers. As a scaled incumbent Wendy's is likely to be selling them for a long time.
But I see your point. The QSR industry has low barriers to entry and new competitors will always be coming for Wendy's market share. I did a little digging and was able to find a list of chains that have disappeared. One of the is Arthur Treacher's, a fish and chips chain, which was incidentally founded in part by Dave Thomas in Columbus, OH before Wendy's.
https://www.mashed.com/305065/beloved-chain-restaurants-that-completely-disappeared/