I recently spent some time in California and, naturally, ate at In-N-Out Burger. While I admire their burgers, I really admire their business model. After reading Stacy Perman’s book In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
Thanks for sharing this really nice summary, Matt! PS: I really admire and love the business as a customer. Dunyu Liu, Austin, TX.